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Web Strategy & Design

Designed with Performance in mind

Your website should do more than exist—it should clearly communicate your value and move people to take action. We design and build websites that are structured with purpose, built for performance, and aligned with your business goals. From first impression to final interaction, every element is intentional.

A Clear, Proven Process That Keeps Projects Moving

Every project follows a structured process designed to eliminate guesswork, keep things efficient, and ensure the final result performs as expected.
1

Strategy & Planning

We start by understanding your business, your audience, and what your website needs to accomplish. This includes sitemap planning and defining the structure that will guide the entire build.
2

Wireframing & Layout

We map out each page to establish layout, hierarchy, and flow. This ensures your content is organized clearly before design begins.
3

Design & Build

Your website is designed and developed with performance and usability in mind. Every element is built to be clean, responsive, and aligned with your brand.
4

Launch & Optimization

Once everything is approved, your site is launched with proper setup in place. We ensure everything is functioning correctly and ready for real-world use.

Most Requested Projects

Below are some of our most requested Web Strategy & Design services

One-Page Website

A streamlined website designed to clearly present your business and drive action. Ideal for simple offers or early-stage businesses that need a strong, focused presence.
Starting at: $1,500

Standard Website

A multi-page website built to establish your brand and guide visitors through your services. Designed with clear structure, usability, and conversion in mind.
Starting at: $5,000

E-Commerce Website

A product-focused website built to sell efficiently. Includes structured product pages, a clean shopping experience, and a setup designed to support conversions.
Starting at: $10,000

Landing Page Design

A focused, high-converting page built for a specific offer or campaign. Designed to guide users toward a single action like booking, signing up, or purchasing.
Starting at: $900

Website Refresh

An update to your existing site’s design, structure, and usability—without a full rebuild. Ideal for improving clarity, performance, and overall presentation.
Starting at: $2,500

Website Strategy Blueprint

A pre-build strategy plan that defines your site structure, page flow, and content direction. Gives you a clear roadmap before design and development begin.
Starting at: $1,200

Other Available Project Types

User Experience (UX) Audit
Sales Funnel Design
Custom Page Design
Website Copywriting
On-Page SEO
Lead Capture Setup
Website Maintenance
Analytics & Tracking Setup
Blog & Content System Setup

Web Strategy & Design Packages

Essentials

Best for businesses that need a clean, professional website that clearly communicates who they are and what they offer—without unnecessary complexity.
$3,600
billed in 3 installments of $1,200
Includes:
Website strategy session (60 minutes)
Sitemap planning (up to 4 pages)
Up to 4 pages
Wireframes for all pages (desktop only)
Custom homepage design
2 interior page designs (templated for remaining pages)
Mobile-responsive design across all pages
WordPress build (Oxygen Builder)
Page titles + meta descriptions
Header structure (H1–H3)
Image optimization (compression + alt tags)
Contact form setup
Speed-conscious build (optimized images, clean structure)
2 round of revisions
Post-launch support (7 days)
4-5 Week completion
Full tutorial on how to use the website
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Growth

Best for businesses ready to use their website as a marketing tool—designed to convert visitors into leads and support long-term growth.
$6,600
billed in 3 installments of $2,200
Everything in Essentials, Plus:
Extended strategy session (90 minutes)
Conversion-focused sitemap (up to 8 pages)
Up to 8 designed pages
Fully custom design for up to 5 pages
Wireframes for all pages (desktop + mobile considerations)
Website copywriting
Calls-to-action strategically placed
Lead capture sections (forms, offers, etc.)
Blog or resource section setup
Keyword-informed page structure
Internal linking setup
CRM or email platform integration (basic setup)
Social proof integration (testimonials, trust elements)
3 Rounds of revision
Post-launch support (14 days)
5-7 Week completion
Book a call

Signature

Best for businesses that want a high-performing, fully strategic website built to scale—positioning them as a leader in their market.
$9,900
billed in 3 installments of $3,300
Everything in Growth, plus:
Deep-dive strategy workshop (2 hours)
Up to 12 pages
Advanced sitemap (up to 12 pages)
Advanced sitemap (up to 12 pages)
Fully custom design for all key pages
Multi-step funnels or conversion paths
Lead magnets / gated content setup
Custom admin fields for easy content updates
Special functionality integration (booking, donations, etc..)
Woo-commerce integration
Subscription model setup (user account profiles, subscriber-only content)
4 Rounds of revision
Post-launch support (21 days)
7-8 Week completion
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Frequently Asked Questions

If you need a clean, professional site to establish your presence, Essentials is a strong starting point. If your goal is to generate leads and actively grow your business, Growth is the better fit. If you want a fully strategic, scalable website built to perform at a higher level, Signature is the right investment. We’ll confirm the best fit during your consultation before anything begins.
Each package includes a defined number of pages to keep the project focused and efficient. If you need additional pages, they can be added at a per-page rate. This allows your website to grow without forcing you into a larger package than you actually need.
Yes. Your site is built on WordPress with a flexible structure, so you’ll be able to update text, images, and basic content without needing a developer. If you prefer not to manage updates yourself, ongoing design and support options are available.
Hosting and ongoing maintenance are not included in these packages. However, I can recommend reliable hosting providers and offer ongoing support plans if you want continued updates, improvements, or design work after launch.
These packages include a strong SEO foundation—proper page structure, meta titles and descriptions, image optimization, and a clean, performance-focused build. Ongoing SEO (like content strategy, backlinking, or ranking campaigns) is not included, but your site will be set up correctly from the start to support future growth.
At minimum, you’ll need to provide your business information, content (or direction for content), and any brand assets you already have. You’ll also be involved during key checkpoints—strategy, design approvals, and revisions—to ensure the final site reflects your business accurately and performs as intended.
You’re involved at key stages throughout the process—starting with strategy, then wireframes, then design. This ensures we’re aligned before moving forward. Each package also includes revision rounds, so refinements are part of the process—not an extra cost. The goal is to get it right, not rush it through.
Timelines are clearly outlined at the start, and most delays come from waiting on content, feedback, or approvals. As long as communication stays consistent, projects stay on track. If delays do happen, we adjust the timeline accordingly—but the scope and quality of the work do not change.
This isn’t just a visual redesign—it’s a strategic build focused on clarity, positioning, and conversion. Every page is structured to guide visitors toward action, whether that’s contacting you, booking, or purchasing. While no website can guarantee results on its own, you’ll leave with a platform designed to support real growth—not just look good.

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