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Brand Strategy & Visual Identity

Strategy First. Design With Purpose.

Your brand is more than a logo—it’s how people recognize, remember, and trust your business. Our Brand Strategy & Visual Identity services help clarify who you are, what you stand for, and how you show up visually, creating a cohesive brand foundation built for confidence, consistency, and growth.

Our Process

Our process is simple, strategic, and proven. Each step is designed to bring clarity, alignment, and momentum—so your brand is built with intention from the start.
1

Discovery & Research

We start by understanding your business, audience, and goals. This phase ensures every design decision is informed and intentional.
2

Strategy & Direction

Next, we define your brand’s positioning, personality, and visual direction—creating alignment before design begins.
3

Visual Design

With strategy in place, we craft your visual identity system, including logos, colors, typography, and supporting elements.
4

Finalize & Deliver

We refine the work and deliver polished, ready-to-use brand assets designed to scale with your business.

Most Requested Projects

Below are some of our most requested Brand Strategy & Visual Identity services

Brand Positioning

Define exactly how your brand competes, communicates, and stands apart. This gives you a clear direction for messaging, visuals, and decision-making so you’re not guessing every time you create something new. You walk away with a positioning statement, differentiation strategy, messaging pillars, and tone of voice you can actually use.
Starting at: $500

Logo Design

A professional logo system built to work everywhere your brand shows up. Not just a single mark, but a flexible set of assets you can use across web, social, print, and beyond. You get primary logos, multiple orientations, color variations, and a full file package ready for real-world use.
Starting at: $800

Mission, Vision & Values

Clarify what your business stands for, where it’s going, and what drives it. This becomes the foundation behind your brand decisions and how you communicate internally and externally. You get clear, usable statements for your mission, vision, and core values.
Starting at: $700

Ideal Customer Profiles

Get specific about who you’re trying to reach so your marketing actually connects. This defines who your best customers are, what they care about, and how they make decisions. Includes 1-2 detailed customer profiles, including motivations, pain points, and messaging direction.
Starting at: $600

Digital Brand Guide

A structured system that keeps your brand consistent no matter who’s creating content. This removes inconsistency and guesswork so everything looks and feels aligned. Receive a digital book that outlines logo usage rules, color palette, typography system, brand voice, examples of iconography, patterns, and stock imagery all tailored for your brand.
Starting at: $1,800

Brand Refresh

Update your brand without starting from scratch. This is about improving clarity, modernizing your visuals, and tightening consistency while keeping what already works. You'll receive a refined logo, 4-5 updated assets, redefined color palette, typographic system, and a 1-3 page simplified brand guide.
Starting at: $2,100

Other Available Project Types

Brand voice & messaging
Color palette refinement
Typography systems
Brand asset expansion
Marketing-ready brand files
Collateral systems
Brand promise & value proposition
Ongoing brand support
Iconography system

Brand Strategy & Visual Identity Packages

Essentials

For new businesses needing a strong, professional foundation
$1,800
Billed in 3 payments of $600
Deliverables:
Basic strategy session (2 topics)
2 logo concepts (black & White)
1 Final logo design in color (2 orientations, 2 variations)
5-color brand palette with web-hex codes
2 Brand typeface suggestions
1-Page logo usage guide
Includes 1 round of revision — additional rounds at $80/round
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Growth

Best for businesses ready to refine and expand their brand presence
$3,600
Billed in 4 payments of $900
Deliverables:
Intermediate strategy session (3 topics)
3 logo concepts (black & White)
1 Final logo design in color
1 sub-mark design in color
Multiple logo and submark orientations & variations
Extensive brand color palette with tints and shades
2 Brand typeface suggestions
4-5 Page brand guidelines book outlining: brand strategy, logo safe space, logo usage, colors, and typefaces
Includes 2 rounds of revision — additional rounds at $80/round
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Signature

Great for businesses building a complete, scalable brand system
$7,200
Billed in 4 payments of $1,800
Deliverables:
Mission, Vision, and Brand Values
2 Ideal customer profiles
Brand positioning and value proposition
3 logo concepts (black & White)
Full logo system with variations and orientations
2 brand applications (chosen from a list)
Extensive brand color palette with tints and shades
2-4 Brand typeface suggestions with hierarchy examples
Imagery, Iconography & brand patterns
Full digital brand guidelines book outlining all branding elements
Includes 3 rounds of revision — additional rounds at $80/round
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Frequently Asked Questions

Most projects take 4–6 weeks depending on scope and feedback timing.
Yes. All final brand assets are yours upon project completion.
Each project / package includes a defined number of revision rounds outlined upfront in a proposal.
We’ll guide you through a simple onboarding process to gather everything needed. But you can expect that we'll ask for any current, hi-resolution assets that are vital to your brand, i.e. photography, icons, fonts etc..
Yes, of course. Many clients begin with a single project before moving into a full package. Our packages, however, are designed to deliver the most value and consistency for your overall investment.
Yes. Every package includes strategic planning to ensure the outcome is intentional and effective. Deeper brand strategy work, like mission, vision, values, positioning, and ideal customer profiles are sold separately or included within select packages.

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