Brian Mims is the CEO and primary life coach at Be Present Life Coaching. Be Present strives to empower individuals to have more presence in their everyday lives through hands-on, one-on-one coaching. Brian came to Robertson Branding to help him fine-tune his business' strategy and build a brand identity that attracts his desired clientele and adequately represents his core values.
Definition, clarity, and understanding were the three main goals of the project. Be Present needed to clearly define what the vision, mission, and values were for the business. Furthermore, Brian needed clarity and understanding on who his target audience was and how he needed to show up for them.
I guided Brian through a three-day brand strategy workshop. This workshop helped him discover his true vision for the company and define aspects of his business he previously hadn't. I also led Brian through an extensive exercise to illustrate his target audience by creating an ideal customer avatar. Finally, once all the foundation strategies were in place, I designed a visual identity to position him in the right light for his targeted audience. As a result of the strategy workshop and branding process, Brian formulated a focused marketing plan and took his brand to social media, servicing his newly defined target audience.
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