For Integrated Payment Processing, We undertook a comprehensive branding project encompassing logo design, a brand guidebook, social media profile design and developing trade show collateral.
The logo design process began with thoroughly exploring the company's core values and market positioning. After several iterations, we crafted a sleek and modern logo that conveyed trust and innovation, aligning perfectly with their brand identity. We meticulously compiled a brand guidebook detailing the color palette, typography, iconography, and usage guidelines to ensure brand consistency. This guide serves as a reference point for the client and their partners. Lastly, I applied their new identity to their social platforms and produced eye-catching trade show collateral. The collateral included banners, one-sheets, and promotional materials showcasing the brand's new visual identity.
The result was a cohesive and compelling brand presence that clearly communicated Integrated Payment Processing’s value proposition and professionalism. This unified branding not only attracted attention on the crowded trade show floor but also reinforced the company’s credibility and consistency across all touchpoints—from booth design and marketing collateral to digital platforms. As a result, Integrated Payment Processing was able to make a strong and lasting impression on potential clients and partners, extending the impact of its trade show appearances well beyond the event itself.
Denim Blue
#1848d1
Space Cadet
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Dodger Blue
#4499ff
Shiny Shamrock
#61a87b
Cool Grey
#888ea9
